Marketing Consulting

The majority of companies around the world think that Marketing is only a matter of Advertising or personal selling of goods and services.

This is completely wrong, Marketing really involves more than that.

Business Bureau Consulting can help you in:

• market research on customers
• analyzing customers needs
• making strategic decisions
• product design
• pricing
• promotion
• distribution
• reach your Objectives
• doing your Strategies
• and implement Tactics

You can learn about Marketing from us, G.M. Business Consulting Services will demonstrate next, step-by-step how we can help you in this complex area.

" Start Marketing with fundamental elements "

There are four fundamentals elements to start a Marketing Process, named as the four (4 P's); Product, Price, Place and Promotion.

Product

• What is it?
• What "need" does it address?
• What are the functional specs?
• What are its Features & Benefits?

Price

• What is Price? (vs cost?)
• Channel Pricing?
• Strategies: markup, perceived value, skimming, going rate
• Tactics: Discounts, terms, currency

Place

• The Path to the Buyer!
• Channels
• cost (price) tradeoffs
• control issues

Promotion

• advertising
• events
• press releases
• trade shows
• direct vs indirect
• brand awareness
• brochures, datasheets
• freebies

With these elements above mentioned G.M. Business Consulting Services start to create a Marketing Strategy to reach your business goals.


Our Marketing Work is based in:

1. Marketing Objectives

• Profitability
• Sales targets
• Market share targets
• Product positioning

2. Marketing Strategy

• Target market and segmentation
• Distribution strategy
• Pricing policy
• Promotion and advertising
• Strategic alliances
• Address competitors
• Marketing organizational structure

3. Strengths and weaknesses

• Technology = (Performance, Quality, Uniqueness)
• Marketing = (Market Share, Distribution, Prices, Image)
• Financial = (Financial resources, Stability, Financial leverage)
• Corporate = (Size, People, Goodwill Alliances)

4. Target market and segmentation

• Product = (needs of the specific market segments)
• Price = (needs of the specific market segments)
• Promotion = needs of the specific market segments
• Place = needs of the specific market segments

5. Distribution strategy

• Distribution channels
• Retail
• Wholesale outlets
• Direct sales by salesmen
• Direct mailing
• Sole representatives

6. Pricing strategy

• Pricing policy
• pricing policy
• discount structure
• prices compare to competitors

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