7. Promotion and advertising
- Exhibitions and Fairs
- Domestic media campaigns (print, broadcast, outdoor, cinema)
- Foreign media campaigns (print, broadcast, outdoor, cinema)
- Sales promotion
- Strategic alliances
- Public Relations
- Direct Mail
- Telephone Canvassing
- Brand PR and sponsorship
- Interactive Marketing
- Key Products
- Major Source Markets
- Contact Centre
8. Strategic alliances
- To achieve advantages of scale, scope and speed
- To increase market penetration
- To enhance competitiveness in domestic and/or global markets
- To enhance product development
- To develop new business opportunities through new products and services
- To expand market development
- To increase exports
- To diversify
- To create new businesses
- To reduce costs
9. How to Address Competitors
- Who are your competitors?
- What do they offer?
- What is their pricing policy?
- Who are their customers?
- How do they promote themselves?
- Who are their suppliers?
- How financially secure are they?
- What kind of organisation are they?
- What are their strengths
- What are their weaknesses?
- What is their business strategy?
10 Marketing Organizational Structure
- Determining How the Company Goes to Market
- Planning
- Implementation
- Implementation
- Administrative Issues
11. Marketing activities
- Marketing activities + objectives, schedule, and responsibilities
- System and methods
- Marketing program
- Information sharing
- Verification
- Written plan
12. Sales plan
- Analyze Sales Performance
- Identify "Sales Opportunity"
- Establish Sales Objectives
- Establish sales goals
- Develop Sales Strategies and Tactics
- Develop Action Plan
- Identify Key Accounts
- Develop Key Account Plans
Marketing is everything that an organization needs to facilitate an exchange between a company and consumer.
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money and also get you desired results."
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